Job Description

At Mackenzie Investments You Can Build Your Career with Confidence. 

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians.  We are proud to be recognized as one of Greater Toronto’s Top Employers (2022) by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre. 

Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable. 

Mackenzie Investments is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.  

We are currently looking for a Manager, Marketing Technology to join our team to support the ongoing Digital transformation efforts at IGM Financial. This is a shared services role, supporting both IG Wealth Management and Mackenzie Investments’ digital marketing capabilities.

Do you have a passion for fintech and believe in the ability to drive business results through digital experiences?

What you’ll do day-to-day:

Provide hands-on subject matter expertise to develop best in class responsive emails for ongoing campaigns

• Drive the digital vision as it relates to IG Wealth Management Email Marketing technology and capabilities, as well as provide hands-on subject matter expertise (SME) for email development, personalization, through products integrated into the IG Wealth Management digital technology stack
• Provide deep understanding of email marketing technology required to develop emails and A/B tests, including building and troubleshooting problems, if needed
• Structure and build email marketing campaigns via Salesforce Marketing Cloud (using AMPscript, HTML 5 and CSS 3)
• Responsible for email marketing management including planning, email building, testing, personalization, deployment and post-campaign analysis
• Understand email requirements from the business team and translate them into Marketing Cloud email templates based on the content format and design template.
• Develop and manage training and adoption of emails marketing tools and technology, including enhancements and data security
• Troubleshoot any bugs or issues in the tool and work with the vendor and other teams for resolution

QUALIFICATIONS:

• 3-5 years of digital marketing and email marketing experience
• Proven experience in planning, executing, and optimizing email marketing campaigns in Salesforce Marketing Cloud
• Experience testing and reviewing email builds and campaigns through tools like Litmus
• Excellent understanding and knowledge of HTML5 and CSS 3 to create a responsive email template that adheres to devices, dark modes, browsers etc.
• Hands on experience with Salesforce Marketing Cloud, including AMPscript
• Strong understanding of email best practices for design and workflow management, and ability to work with cross-functional teams to deliver campaigns seamlessly and efficiently
• Ability to produce and develop email templates with high level of attention and accuracy following all the specifications
• Effective planning and organizational skills with the ability to perform effectively under pressure and deliver on multiple demands
• Strong knowledge of email testing, accessibility, and deliverability practices
• Experience with agile methodology

Please visit our career page by clicking on the following link: https://www.mackenzieinvestments.com/en/careers 

For internal applicants, please share with your current leader your intent to apply to the role. In the event that you are selected, please let your Talent Acquisition Partner know if you are in any other internal recruitment process. 

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.  

Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.  

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Job Categories: Application Developer. Job Types: Full-Time. Salaries: Depends on Experience.

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